Strategic Advisory & Marketing Consultancy
We partner with leadership teams to transform complexity into clarity, strategy into execution, and momentum into measurable growth.
Propello is led by Alexandra Ruiz, Principal and executive advisor with deep experience bridging boardroom strategy and front-line execution.
Her career spans high-growth, high-complexity environments, including:
Executive-level marketing. We build teams, embed operating models, design growth plans and drive commercial outcomes — without permanent overhead.
We define positioning, purpose, and narrative — translating vision into commercially viable brand strategy.
Full-funnel campaign development with strategic creative, cross-channel media, and rigorous analytics — from awareness to conversion, tactical to integrated.
Market assessment, growth planning, and commercial alignment to launch products, enter markets, and scale portfolios with confidence.
We build paid media strategies and optimize marketing engines that connect MarTech, CX, and creative performance directly to revenue.
Propello delivers the commercial rigor and modern marketing leadership required to turn ambition into action, and action into results.